Gwyneth Paltrow: Tod’s G-Bag Hits The Spot

Gwyneth Paltrow poses pretty with the bag of the season, Tod’s G-Bag, for the Spring/Summer 2009 ad campaign.

Mikael Jansson, who shot the campaign at a restaurant in the heart of London’s financial district, said, “[I chose the space] because it complemented the elements associated with Tod’s – the luxury, the honey and caramel palette, the sophistication…”

Edward Enninful, who styled the campaign, added, ”We’re showing a bit more leg, the shirts are open a little lower…I think you see a slightly new side to both Gwyneth and Tod’s.”

For Derek Lam, Creative Director for Tod’s, “Gwyneth effortlessly embodies the spirit of the International woman with timeless elegance and modern flair - the perfect representation of the Tod’s woman”.

The new Tod’s ad Campaign will be featured in ads worldwide starting February 2009.